eye-care

Eye Care Marketing Tips To Keep Your Practice Open

There are a lot of eye care providers out there and you need a little help in standing out over the crowd to make sure you get the business you need to stay open. Getting some eye care marketing tips is always helpful when you are trying to make sure that you can keep your eye care practice open for many years to come. Eye care marketing tips can come from many sources but usually the best sources are those that are already successful eye care professionals. They know how to keep and eye care practice going and here are some of the eye care marketing tips that they may offer you.

Treat Every Customer Like You Would Your Own Mother

The best eye care marketing tip you can ever get is to remember that nothing works better in advertising and marketing than word of mouth. Once people start talking about you then you will start getting patients referred to you and that is a great way to increase business. The way you do that is to treat every patient like they are your own mother. It is an expression because not everyone likes their mother but you get the point. Treat every patient with respect and always display a professional attitude. Make sure you cover all options with a patient and make their experience as enjoyable as possible. This goes a long way to getting referrals and getting more patients through the door.

Stay In The Public Eye

Another good eye care marketing tip is to stay active in your community and stay in the public eye. If you go to church then take out an ad space in the church bulletin. If they are offering sponsorships of local sporting events then take one that you can afford. Donít reach too high, just try and get your name out there so people can see it. That is how you gain credibility with people before they even know you. If they have seen your name on the bulletin at church or across the scoreboard at a local sporting event then they are more likely to remember your name and call you if they need eye care. Get your business cards out there as much as you can because if people have your business card to take with them then they will call you. Set it up with other professionals to do a business card swap where you keep their cards in your office to give to clients and they do the same for you. You should probably avoid doing this with other eye care professionals.

Spending Your Money On Advertising

So far you may have noticed that in all of these eye care marketing tips the notion of spending a lot of money of television or print advertising has not come up. This is a professional health practice and you will get most of your patients through referral so the key is to get people talking about you in a good way and getting your name out there for them to see so they remember you. Glossy television or newspaper ads have a tendency to make the professional look less than professional. That being said you may want to invest in a large ad in your local yellow pages. That kind of print ad works.

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